Koelnmesse pursues further growth in Indonesia with new joint venture
Koelnmesse is strengthening its strategic presence in Southeast Asia through the establishment of a joint venture with the Indonesian exhibition organiser AMARA Expo.
The new company, PT. Nine Koeln Indonesia, headquartered in
the capital Jakarta, represents Koelnmesse’s eleventh international entity and
its first dedicated company in Indonesia. With the establishment of the joint
venture and a dedicated local team, Koelnmesse aims to drive the further
development of Indonesia’s trade fair industry while expanding access to
international markets and business networks.
“Further internationalisation is a core element of our corporate strategy,” explains
Gerald Böse, CEO of Koelnmesse. “Our goal is to connect global industries with
strong regional ecosystems. Indonesia – and Southeast Asia as a whole – offer
enormous potential in this regard. Together with the AMARA Expo, we are further
strengthening our presence on the ground while linking regional growth markets
with our international portfolio and global networks.”
“The establishment of PT. Nine Koeln Indonesia marks an important milestone in
our journey with Koelnmesse,” says Danny Budiharto, Chairman of AMARA Expo.
“Since our first collaboration on the Indonesia Dental Exhibition & Conference
(IDEC) in 2017, we have demonstrated the value of this partnership. With this joint
venture, we are taking a significant step forward in delivering high-quality
platforms and creating more opportunities for Indonesian businesses to connect
globally.”
As the largest economy in Southeast Asia, Indonesia records stable annual
economic growth of around five per cent, supported by favourable demographic
trends. Indonesia’s Meetings, Incentives, Conferences and Exhibitions (MICE) sector
is developing particularly dynamically, with industry growth of up to 15 per cent
expected this year.
Your contact for questions:
Tom Rademacher
Tel
+49 221 821-2878
e-mail
t.rademacher @
koelnmesse.de
Koelnmesse GmbH
Messeplatz 1
50679 Köln
P.O. Box 21 07 60
50532 Köln
Germany
Tel. + 49 221 821-0
Fax + 49 221 821-2574
info@koelnmesse.de
www.koelnmesse.de
Executive Board:
Gerald Böse (President and Chief
Executive Officer)
Oliver Frese
Chairman of the Supervisory Board:
Mayor of the City of Cologne
Torsten Burmester
Headquarters and
place of jurisdiction: Cologne
District Court Cologne, HRB 952
Against this backdrop, PT. Nine Koeln Indonesia will focus on enhancing trade fair
quality, increasing international participation and supporting Indonesian companies
in accessing new markets. The company is strategically positioned to support
Indonesia’s national ambition to establish itself as a leading trade fair hub in the
region.
The joint venture builds on a successful partnership between both organisations –
from IDEC 2017 to the first interzum jakarta in 2024 and the International
Hardware Fair Indonesia in 2025. This cooperation will continue in 2026 with
IFFINA+ powered by imm cologne and IFMAC WOODMAC, which will both take place
in September alongside interzum jakarta and International Hardware Fair
Indonesia.
“Our collaboration with AMARA Expo has consistently delivered strong results
across numerous events,” says Mathias Kuepper, Regional President APAC of
Koelnmesse. “With the establishment of PT. Nine Koeln Indonesia, we reaffirm our
long-term commitment to Indonesia while strengthening the connection between
our global portfolio and this dynamic market.”
Koelnmesse has been continuously expanding its APAC portfolio for many years and
currently organises around 20 trade fairs across the region. Flagship events include
THAIFEX – Anuga Asia in Bangkok as a leading platform for the food and beverage
industry in Asia, ORGATEC TOKYO as a key driver for modern work environments,
and interzum guangzhou as one of China’s leading trade fairs for furniture
production and interior design. The portfolio is complemented by a host of high
growth platforms such as gamescom asia in Bangkok and the dental trade fair IDEM
Singapore.
To further develop its exhibition business across borders, Koelnmesse has
established a centrally coordinated yet regionally focused leadership structure for
the Asia-Pacific region based in Singapore. From there, the cooperation between
subsidiaries in Singapore, Thailand, Indonesia, Japan, China and Hong Kong is
coordinated and advanced strategically. In mainland China alone, Koelnmesse
operates three offices in Beijing, Shanghai and Guangzhou. This strong regional
network creates the foundation for closer collaboration and further strengthens
the position of Koelnmesse and its international trade fair brands in one of the
world’s most important growth regions.
As one of the world’s leading trade fair organisers, Koelnmesse brings more than a
century of experience and a strong international portfolio in key sectors such as
food, dental, furniture and hardware into the joint venture. Each year, the
company organises more than 80 trade fairs worldwide, attracting around 49,000
exhibiting companies from 129 countries and approximately 2.5 million visitors.
“We are excited to take this step together, combining Koelnmesse’s global reach
and broader portfolio with the in-depth market knowledge and operational
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strength of our team on the ground,” says Etty Anggraeni, Managing Director of PT
Nine Koeln Indonesia. “This creates a powerful platform that will facilitate
Indonesian companies’ access to international markets and unlock a wide range of
new business opportunities.”
Images of PT. Nine Koeln Indonesia and Koelnmesse’s events in Indonesia are
available for download here:
https://koelnmesse.omn
cloud.com/showLinkedImagesEN.jsp?keywordPath=/ISY3/Shop/Presse_Mitteilungen
/20260507_Jointventure_Indonesien&cms=neu
PT. Nine Koeln Indonesia will organise several trade fairs in 2026, including the
next edition of interzum jakarta (24–27 September 2026), International Hardware
Fair Indonesia (24–27 September 2026), IFFINA+ powered by imm cologne (24–27
September 2026) and IFMAC WOODMAC (23–26 September 2026).
About AMARA Expo:
AMARA Expo is a leading Indonesian exhibition organiser with a proven track record
of delivering high-impact B2B trade platforms across diverse industrial sectors.
Headquartered in Jakarta, the group specialises in creating strategic marketplaces
that bridge local expertise with international standards.
With an extensive portfolio that includes flagship events in woodworking, furniture
production, and the dental industry, AMARA Expo is recognised for its deep market
penetration, strong government and association relations, and operational
excellence. Through its partnership in PT. Nine Koeln Indonesia, AMARA Expo
continues to drive innovation and economic growth by connecting global suppliers
with Indonesia’s rapidly expanding industrial landscape.
About Koelnmesse:
Koelnmesse employs around 1,200 people. As a city trade fair in the heart of
Europe, it occupies the third largest trade fair grounds in Germany and, with
almost 400,000 m² of hall and outdoor space, is among the top ten largest trade
fair grounds in the world. Each year, Koelnmesse organises and manages around 80
trade fairs, guest events and corporate events in Cologne and in the most
important markets all over the world. Its portfolio reaches over 49,000 exhibiting
companies from 129 countries and around 2.5 million visitors from more than 200
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nations. Until 2040, Koelnmesse is investing more than one billion euro in the
development of the trade fair grounds with the most extensive investment
programme in its history, to allow it to cover all event formats in the future.
Koelnmesse celebrated its 100th anniversary in 2024. 100 years in which
Koelnmesse has brought people and markets together worldwide.
Photo material for Koelnmesse:
https://www.koelnmesse.com/news/image-database/image-database.php
