The second week of the furniture arrives
From September 18 to 24, more than 600 affiliated businesses from all over the country join this initiative, promoted by the Argentine Furniture Institute (IMA), with the support of the Argentine Federation of the Wood Industry (FAIMA).
From September 18 to 24 and throughout the national territory, Furniture Week will be held with the aim of promoting and revaluing nationally manufactured furniture, with the clear mission of contributing to training, value generation and innovation throughout the production chain and commercial. In addition, to boost sales and facilitate processes, this activity is supported by the Mercado Libre and Tienda BNA (Banco Nación) platforms.
It will undoubtedly be a week full of expectations and full of surprises, with discounts that can reach up to 50%, interest-free installments and product combos. The promotions will be available in all the physical stores of the more than 600 businesses attached to the Argentine Furniture Institute (IMA), which can be located at this link: https://semanadelmueble.com.ar/tiendas-de-muebles/
“We are aware that this second edition is taking place in a challenging context for the Argentine economy, but we are committed to renewing the spaces in which we live, to give them new life, inspiration and, above all, to give the best investment destination. available in national industry goods that positively drive the entire forestry and lumber chain," said Soledad Milajer, vice president of IMA
In fact, due to the success achieved in its first edition in 2022, where more than 600 businesses participated throughout the entire national territory and thousands of visitors took the opportunity to renew their furniture, they are working with INTI to develop a seal for furniture of national origin, which allows to identify and differentiate them from imported ones.
Likewise, the IMA is working on the development of a Consolidated Statistical Observatory, which will allow the analysis, evaluation and follow-up of strategic variables of the sector to achieve a specific diagnosis of the situation of the furniture industry and market.
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