Wintersteiger acquires German machine builder SERRA

Wintersteiger acquires German machine builder SERRA

Ried i.I./Rimsting. Wintersteiger AG has purchased SERRA Maschinenbau GmbH in Rimsting am Chiemsee, Germany, with retroactive effect to January 1, 2019.

SERRA employs roughly 40 people and develops, manufactures, and distributes machines and saw blades for mobile and stationary sawmills. Roughly 60 % of its wares are exported to over 80 countries. In 2018 the firm posted increased revenues of 6.4 million euros. Like Wintersteiger, SERRA is also a specialist market leader in a niche sector.

 

The mobile and stationary sawmills complement the Wintersteiger product portfolio in the Woodtech business field (thin-cutting sawing machines, saw blades, automation solutions, and timber repair systems). The acquisition of SERRA has allowed the business field to add further services in the woodworking value-added chain. Logs with a diameter of up to 160 cm are split with SERRA sawmills before the wood can be further processed on Wintersteiger thin-cutting sawing machines.

 

"With this acquisition, Wintersteiger is pursuing a two-pronged approach to growth. On the one hand there is the potential to boost sales of SERRA products in markets that have either been completely or largely overlooked to date, but in which Wintersteiger has developed a mature sales structure – such as the USA. On the other hand, Wintersteiger can use the existing sales of SERRA sawmills to not only grow sales of band-saw blades in particular, but also thin-cutting sawing machines," explains Dr. Florestan von Boxberg, CEO of Wintersteiger AG.

 

Johann Fritz, Managing Partner of SERRA adds: "Wintersteiger and SERRA have already enjoyed a successful relationship stretching back for 15 years; a relationship which will now be further nurtured and intensified. In addition to the complementary nature of each firm's products, we both share a similar corporate philosophy. After 20 years at the helm I am unfortunately having to stand down for personal reasons, but I know that in Wintersteiger I am leaving the company in the safest hands."

The SERRA brand and the Rimsting site will continue under Wintersteiger. SERRA's current Managing Director, Christian Mayer, will be joined by Andreas Doubrava, Authorized Officer of Wintersteiger AG, to form SERRA's new management team


WEMHÖNER Surface Technologies

IT MAY INTEREST YOU

Card image cap International prize awarded to well-known wood craftsman

This is Rubén Rodríguez, an artist from El Bolsón who was chosen to receive first place in the Sustainable Luxury Award in Latin America, whose motto is to preserve local culture and traditions. The work he presented is simply wonderful, a walnut carved from a radal trunk that fell during a storm and he decided to use it

Read news »

Card image cap Did you know that the only “glass tree” in America is in Buenos Aires?

It is a native of Oceania, is 150 years old and is located in one of the largest parks in the country. In the heart of the Pereyra Iraola park, located in the province of Buenos Aires, there is a “crystal tree” that, over the years, has become one of the main tourist attractions of the place.

Read news »

Card image cap Brazilian forestry sector stands out in sustainability

They have more than 713 thousand hectares of pine, leading the national ranking. Eucalyptus covers another almost 450 thousand hectares. In total, Paraná has 1.17 million hectares planted for commercial purposes, according to the Paraná Association of Forestry Companies (Apre) The prominence of the State of Paraná in wood production is a consolidated tradition in the region. The development of planted forests occurred from the 20th century onwards.

Read news »

DIEGO LAVISTA LLANOS

CASA NERI

CASTALY MACHINE

GRUPO CERVERE

AUTOPERFORANTES TEL

F.D.M.

ALCE HERRAJES SH

HERRAJES NORTE

CLARKE S INDUSTRIES Inc.

USNR

SMITHCO MANUFACTURING

JOESCAN

MAPU

SHOPBOT CNC TOOLS

PERFILES DEL SOL

THERMWOOD

MADERERA NEWTON S.A.

COMBILIFT IBERIA & LATINOAMERICA

HUGO DANIEL VALETTO

WOMA MAQUINARIAS

KCD SOFTWARE

HYMMEN