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While campaigns and promotions for IWF 2010
are in the works, those behind the scenes are
enthusiastic about the shows expanded educational
seminar program and the array of new machinery
and supplies expected to be presented by exhibitors.
IWF 2010 will be held Aug. 25-28 at the Georgia World
Congress Center in Atlanta. While the number of preregistered
attendees is down from past years, a late rally is
anticipated during the next few months.
"Current registration indicates demographics for attendance
is falling along the lines it has in the past," said
Patrick LaFramboise, IWF president and CEO, in late April.
"If we can come within a couple thousand people to
what we had in 2008 - which was 19,000 attendees -
that would only be a 10 to 15 percent difference, which
would be really good for us. We have a really good shot
at bumping up against that number. A lot of its going to
depend on everybodys mood and how they feel things
are developing in a positive way and how they get
through the summer."
LaFramboise says more than 800 companies have
signed on as exhibitors, down from more than 1,300 at
IWF 2008. Booth space is available through early August,
so the number of exhibitors is expected to increase. Some
of the biggest exhibitors, such as Stiles and Biesse, have
decided to skip this years show.
"The exhibitors should be thoroughly diversified.
Granted, we lost some of the well-recognized names in
the industry, but what were finding is that those in the
show now are saying its a greater opportunity for them
to be more visible," says LaFramboise.
IWF 2010 will feature 23 technical seminars, more than
any previous year. The topics, which include lean manufacturing,
waste elimination, estimating and marketing,
are developed from surveys completed by past attendees.
There will also be four all-day symposiums on finishing,
countertops, upholstery and closets on Aug. 24, the
day before the show starts.
Regular returning events include the Design Emphasis
student design competition, new products showcase and
Challengers Awards.
While machinery and supply trends are tough to predict
before the show takes place, LaFramboise expects to
see a premium on safety devices, methods to increase efficiency
and hardware innovation.
"Companies of all sizes will be looking to find products
that help them focus on efficiency because everybody is
looking at ways to save money," says LaFramboise.
"Theres going to be a lot of hardware, new designs, new
functionality and unique systems people will be able to
implement in their homes. The focus is on storage, functionality
and ease of use, and also on making items of
multiple uses because new homes are being built smaller.
Youre going to see a lot of ‘green items."
For show and registration information, visit www.iwf n